Highway to Henryetta
One small towns road to stardom.
Shows Mission Statement:
Highway to Henryetta
One small towns road to stardom.
Highway to Henryetta
The music brought us here. The impact will keep us going.
Highway to Henryetta
How a tiny idea made a huge impact to one small town.
Themes we want to explore:
What is the reality of building an event like this?
What is the reality of the world the people of Henryetta live in?
Big Questions the show needs to ask:
WHY is this important for Troy?
HOW does this really help the town?
How do we want people to feel watching this?
What is the shows visual footprint?
“Walk and Talk” interviews - on the go / in the field - very limited sitdowns
Use well framed Tripod shots for setting and transitions
Drone establishing shots
Meet The Saltbox Team
Clay Hervey - Director (storytelling wizard)
Clear vision and passion for directing our crew is critical to the success of each project. This is where we discover the heart of the story and craft films worth sharing.
Matt Henry - Director of Photography (the camera guy)
Taking our teams vision to the lens and camera to bring life to our stories. Creating light, sound, movement and everything else that happens in front of our camera is where the magic happens.
Hunter Clark - Producer / Operations (make it happen)
Every project needs to go smooth and have a nice little fire under us to keep rolling. It’s more than producing and operations… it’s making sure things get done and get done right. The first time.
Inspiration and Mood
Show Outline:
Episode 1 | Back to Henryetta
Synopsis:
We open with a fast paced montage of the blur that has been Troy Aikmans life. We want the audience to get a grasp on what all he has already accomplished in life. It’s been A LOT. Super college athlete. Super Bowl Champion. NFL Hall of Fame. Fox NFL lead analyst. Dad. Philanthropist.
All of these flashes of greatness speed up in a wild crescendo until BOOM. Silence.
We are in Henryetta. It’s quiet. Calm. Scenes of small town Oklahoma.
We get to know the town, its people, and the connection to Troy.
Estimated Shoot days: 2
Location: Henryetta
Episode 2 | The Announcement
Synopsis:
We get to know the football team, and some of the personalities involved there at the school. The star quarterback's story. The Principal's story. The Mayors story.
We travel with Troy as he sneaks up to Henryetta to announce the concert to an unexpected Pep Rally.
Estimated Shoot days: 2
Location: Henryetta
Episode 3 | True Hometown
Synopsis:
Troy journeys back to his hometown with his daughters in tow. They have never visited before.
We follow Troy as he tells his daughters (and us) the stories of his childhood.
We also get stories about Troy from all the townspeople. Everyones got one.
Estimated Shoot days: 2
Location: Henryetta
Episode 4 | The Real Troy
Synopsis:
Who is the real man that is Troy Aikman? Why is his heart so big and not many people know about it? Show him as a family man. And how does that inspire others? Show how people in Henryetta are inspired by who he really is. “They know the REAL Troy”
We check in on the progress of the concerts planning.
Estimated Shoot days: 3
Location: Henryetta / Dallas
Episode 5 | Hurdles
Synopsis:
Inevitably there will be some major issues that come up. Every good story has conflict.
Did one of the main acts pull out? Are there permits that fell through? Something will go wrong along the way and we need to capture that struggle and how the team came together to overcome that struggle.
Estimated Shoot days: 2
Location: Henryetta / Dallas
Episode 6 | Logistics
Synopsis:
Follow along as we go behind the scenes of what it takes to put on a music festival of this size.
We will be in the meeting rooms, the location scouts, behind the scenes leading up to the concert.
Estimated Shoot days: 4
Location: Henryetta / Dallas
Episode 7 | On With The Show
Synopsis:
We experience the concert through the perspectives of all our main characters.
Estimated Shoot days: 3
Location: Henryetta
Episode 8 | Impact
Synopsis:
The concert is over. It's back to quiet pastures in Henryetta. What impact have we made here?
Troy presents a check to the school board. We see the football team in their new uniforms.
We hear from the people we have gone on this journey with.
Estimated Shoot days: 3
Location: Henryetta
Investment Structure:
(8 Episodes) - $18,750 each
Pre-Production: Meetings, scouting locations, story arch concept structure, talent pre-interviews, etc
Production Days: Travel and on location shoot days. Crew to film and produce each episode.
Post-Production: Editing, scoring, and production of each episode.
Total estimated Production days (Dallas / Henryetta) : 20-30
Editing / Post Production Time : 200 hours
Cost covers additional crew needed for sound / concert day coverage.
Total Investment: $150,000